All stories by T E Narasimhan
The two BIG winners from Royal Enfield
Rediff.com1 Apr 2019The Interceptor 650 and Continental GT 650 have been game changers in the upper part of the mid-size segment, with compelling style and highway capability.
Amul, Santoor, Castrol join election frenzy
Rediff.com29 Mar 2019Brands are turning up the pitch on voter participation, targeting millennial consumers.
'Banks should do banking business, not run airlines'
Rediff.com29 Mar 2019AIBEA has decided to write to the government and RBI against infusing money into Jet Airways. State-owned banks, including SBI and PNB, are the main lenders to Jet.
After a year's lull, cement prices finally pick up
Rediff.com12 Mar 2019Traders said the current demand is backed by government-funded projects which usually come up in the months before the election and the pace may slow down after the election, pushing the growth back to the previous levels.
Why Li Ning signed Sindhu for 50 crore
Rediff.com22 Feb 2019'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.' 'Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'
Why the iconic 'Hamara Bajaj' tagline was junked
Rediff.com15 Feb 2019But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?
Jawa drives down memory lane in push to future
Rediff.com9 Feb 2019And it's a strategy that seems to have paid off. Online booking for the motorcycle has been temporarily halted given the huge waiting list of buyers. Orders are still being taken at the dealerships, but the earliest one can expect a delivery is by the end of 2019, reports T E Narasimhan.
Why Indian textile mills find Ethiopia attractive
Rediff.com23 Jan 2019Indian companies feel it will be difficult to take on the competition from Bangladesh, Cambodia and others, with their made-in-India products. Ethiopia offers ready-to-use sheds, income tax breaks, training subsidies, and a tax-free gateway into the US, Europe and China. Moreover, labour is available for $60 per month compared to $130-$150 in India.
How Tamil Nadu plans to become a start-up destination
Rediff.com21 Jan 2019The policy aims to create around 5,000 startups, including 10 global high-growth startups, and to create a minimum of 100,000 high skilled job creation, direct and indirect, in the startup ecosystem by 2023.
India's hair care industry is worth Rs 22,500 crores!
Rediff.com13 Jan 2019While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant, reports T E Narasimhan.
ISRO gears up for busy 2019
Rediff.com5 Jan 2019Over 32 missions -- satellites and rockets -- have been planned for the year.
Rajinikanth to launch television channel
Rediff.com23 Dec 2018Thalaiva's name and photo will appear on the logo and label of the channel.
In its 2nd coming, Nokia learns to play the game
Rediff.com16 Nov 2018To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.
A peek into Cochin Shipyard's mega future plans
Rediff.com12 Nov 2018That includes the building of an anti-submarine warfare Corvette and an aircraft carrier for the navy.
How India shopped online this festive season
Rediff.com8 Nov 2018What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.
Social media stirs the Bollywood plot
Rediff.com8 Nov 2018Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
How will brands cut through the clutter to reach their audience?
Rediff.com4 Nov 2018As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
Tatas' JV puts life back into Sanand plant with 2 new models
Rediff.com4 Nov 2018According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.
All you want to know about green crackers
Rediff.com2 Nov 2018The non-viability of green crackers may pave the way for e-crackers.
Hyundai brings back Santro 3 years after shelving it
Rediff.com19 Oct 2018The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.